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ThomaS ARTS

Agency Internship

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This past summer, I worked as an Account Management Intern at an agency called "ThomasARTS".

 

I was a part of the New York team, and was able to help create work primarily for the clients Aetna Medicare and CVS. The campaigns we created have a reach of 900,000+ members per year, and we had a budget of $600,000.

I was also given the unique opportunity to participate in a special New Business project, and support the executive team as I attended meetings, created conference reports, and kept team members connected throughout the process.

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While much of the work that we created will only be released into the market later this year, here are some of the key takeaways that I learned through this experience:

WHAT I LEARNED
  • Check, then double check, then triple check. And then check again. You should always proofread everything before sending it off to the client.

  • Silence is golden, especially in a client call. Let them think about what you have given them.

  • You are the mediator between your creative team and the client.

  • Always use "we". We are a team whether the client loves or hates the creative - we take it together.

  • Remember to create a good environment for your teams! A good pick-me-up may be just what your team needs to get motivated.

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