SUPPORTING EVERY STEP
INSIGHT
BIG IDEA
We use our athletic sneakers for so much more than sport. They are our go-to shoes for any activity that keeps us on our feet (be it work or play or anything in between).
New Balance shoes carry us through our toughest jobs, offering us the comfort and consistency that we need... even when we don’t meet our goals.
STRATEGY STATEMENT
GET 20-40 year old “everyday athletes”
WHO long for support in both their endeavors and relationships
TO see New Balance as a relatable brand
BY showing the support of New Balance in everyday moments.
MY ROLE
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Refined the strategy and put together a brief for the creative team
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Prepared a detailed budget and drafted a summary for our grant proposal; we received the grant money to help fund our project.
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Coordinated with our DP on equipment rentals for pickup and drop-off at different points of the shoot
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Submitted insurance requests and legal forms through the university to secure our equipment rentals
TEAM
DIRECTOR: Aubrie Cardon
DIRECTOR OF PHOTOGRAPHY: Sam Jorgensen
COPYWRITER: Kylee Hazard
ART DIRECTOR: Aubrie Cardon
PRODUCER: Madi Hill