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SUPPORTING EVERY STEP

INSIGHT

BIG IDEA

We use our athletic sneakers for so much more than sport. They are our go-to shoes for any activity that keeps us on our feet (be it work or play or anything in between).

New Balance shoes carry us through our toughest jobs, offering us the comfort and consistency that we need... even when we don’t meet our goals.

STRATEGY STATEMENT

GET 20-40 year old “everyday athletes”

WHO long for support in both their endeavors and relationships

TO see New Balance as a relatable brand

BY showing the support of New Balance in everyday moments.

MY ROLE

  • Refined the strategy and put together a brief for the creative team

  • Prepared a detailed budget and drafted a summary for our grant proposal; we received the grant money to help fund our project.

  • Coordinated with our DP on equipment rentals for pickup and drop-off at different points of the shoot

  • Submitted insurance requests and legal forms through the university to secure our equipment rentals

TEAM

DIRECTOR: Aubrie Cardon

DIRECTOR OF PHOTOGRAPHY: Sam Jorgensen

COPYWRITER: Kylee Hazard

ART DIRECTOR: Aubrie Cardon

PRODUCER: Madi Hill

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